Privacy Policy

At All Arms PRI Ltd, we are committed to protecting and respecting your privacy. This Privacy Policy outlines the types of personal information we collect, how it is used, and the measures we take to ensure your data is handled securely in accordance with the General Data Protection Regulation (GDPR) and other applicable UK data protection laws.

Information We Collect

We collect information that helps us provide and improve our services to you. This includes:

- Personal Identification Information: Name, email address, postal address, phone number, and other contact details when you create an account, place an order, or contact us.

- Payment and Transaction Information: Details about the products you purchase and payment information. Please note, we do not store credit card details; these are processed securely by our payment processors.

- Technical and Usage Information: Details about your visits to our website including, but not limited to, traffic data, location data, weblogs, and other communication data and the resources that you access.

How We Use Your Information

Your information is used for the following purposes:

- To Fulfil Orders: Processing your orders, managing payments, and providing you with the products and services you request.

- Customer Support: Communicating with you about your account or transactions and providing customer support.

- Improvement of Services: Enhancing and personalising your shopping experience and to improve our products and services.

- Legal Compliance: Complying with legal obligations, including financial reporting and compliance with law enforcement requests.

How We Share Your Information

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we provide you with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property, or safety.

Data Security

We implement a variety of security measures to maintain the safety of your personal information. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential.

Your Rights

Under the GDPR, you have several rights regarding your personal data:

- **Access: You have the right to request copies of your personal data held by us.

- Rectification: You can request that we correct any information you believe is inaccurate or complete information you believe is incomplete.

- Erasure: You can request that we erase your personal data, under certain conditions.

- Restriction: You can request that we restrict the processing of your personal data, under certain conditions.

- Object: You have the right to object to our processing of your personal data, under certain conditions.

- Data Portability: You have the right to request that we transfer the data we have collected to another organization, or directly to you, under certain conditions.

Our website uses "cookies" to enhance user experience and gather usage data that helps us improve our website. You can choose to accept or decline cookies, but this may prevent you from taking full advantage of our website.

Changes to Our Privacy Policy

We may update this policy from time to time by updating this page. You should check this page periodically to ensure that you are happy with any changes.

If you have any questions about this Privacy Policy or the data we hold on you, please contact us at:

- Email: support@allarmspri.co.uk

- Phone: 01782479355

- Address: All Arms PRI Ltd, Garners Garden Centre, Cemetery Road, Newcastle under Lyme, Staffordshire, ST56SH

This policy is effective as of 10 September 2023.